About
Solutions
STRATEGY AND FRAMEWORKS
BEHAVIOUR DESIGN SPRINTS
LEARNING AND DEVELOPMENT
Impact
Resources
Contact
Dropdown Hover Animation
About
Solutions
Strategy & FrameworksBehaviour design sprintslearning and development
impact
resources
contact
cASE STUDY 04:

The time we built a global wellbeing strategy

Global Retail Organisation

the challenge:

Turn investments in wellbeing into actual impact.

Towards the end of 2024, this global retailer noticed their investments in wellbeing had achieved mixed success.  Their leaders wanted to:
  1. Review existing initiatives.
    ‍    They wanted to assess the impact of existing efforts and understand why methods had mixed success.
  2. Create a new wellbeing strategy.
    ‍    One that’s built to create a greater impact on wellbeing, as opposed to just rolling out more initiatives that tick a box.

THE APPROACH:

An evidence-based approach to maximising wellbeing.

Over three months, we used research and workshops to build the strategy. This included:
  • Desk research.
    ‍    We gathered existing data, such as engagement scores and feedback on previous initiatives.
  • Academic research.
    ‍    We conducted independent research on the key drivers of wellbeing at work.
  • Primary research.
    ‍    We spoke to 96 people across 11 countries to understand their perspectives on what they need.
  • Workshops.
    We refined a draft strategy using two workshops with a core team of key stakeholders.
01
External research.

A review of eight competitors, the behaviours required for success in the future of retail, and a generational workforce needs review.

02
Internal sessions.

We conducted 49 ‘Walkaround Sessions’ with over 200 people across the organisation. We used these sessions to gather feedback, add detail, and iterate the content of the Culture Blueprint.

“Our revised wellbeing strategy is truly meaningful. We valued the honesty and objectivity from Click. The whole process was seamless.”
Wellbeing Manager

The results:

A globally consistent wellbeing strategy with all the trimmings.

The strategy was launched at the start of 2025. It included:
  1. Retiring a handful of existing initiatives that created minimal impact.
  2. Creating three new crystal-clear priorities and six project types.
  3. Articulating a clear framework for global consistency vs local adaptation.
  4. Branding and tagline for the strategy.
  5. Agreeing an immediate three-month plan with clear actions and owners.
  6. Creating a new method for evaluating impact.