When best practice is the worst idea

Nudges were, for a hot minute, the best thing on the planet. They were introduced as a cheap way to influence behaviour at scale. These days, though, I see two camps. The first camp points to the: Nobel Prize Government units Successful case studies The critics point the other way, to shaky replications and the effects that shrink to almost nothing once you look closely. Both camps have evidence, so who is right? Both sides are arguing about the wrong thing Neither, I would argue. Both are...